Category: Product Updates

New Integration: OptiMonk

Generate leads with Optimonk on site retargeting solution and send your contacts straight into Automizy!

OptiMonk provides websites and online stores with on-site retargeting – a powerful new marketing tool for engaging and re-engaging their visitors via behavior based pop-ups and nano bars.

OptiMonk easily integrates now with Automizy too, allowing businesses and website owners to recover up to 15% of lost visitors and convert them into sales and leads using a perfectly timed message which can be customized for each visitor.

Customers

Getting Started Guide

If you would like to send your leads from OptiMonk to Automizy automatically, follow the steps below:

  1. Create an OptiMonk account (or log in to your existing account)
  2. Build a pop-up or nanobar campaign

    OptiMonk: Popup or nanobar

  3. After you finished the design of the popup, click Save
  4. Scroll down to Integrations section on the Settings screen

    Integrations section

  5. After you click on the question “Where would you like to keep the list of subscribers?”, click on the “Set up” button at the External System paragraph

    Click Setup

  6. Choose Automizy in the popup window

    Choose Automizy

  7. Click on the Authentication link

    Authentication link

  8. Log in to your Automizy account

Completed!
From now on you will see that your subscribers will appear in Automizy system too – therefore you can choose Optimonk form as a trigger for your automations, you can add Contact Tags in Optimonk to label your contacts and measure the end-to-end effectiveness of your popup or nanobar campaigns or you can send bulk emails to them!

Product Update: Enhanced Contact Profiles

Contact profiles are important for marketers, sales reps and of course for customer success managers. So we upgraded the contact profiles: more valuable, organized information has arrived!

In the previous version of the contact pages you could see a big list that contained valuable information. But from now on, you can see the information in a much more structured way. Hence, you will be able to gather the necessary information about your subscriber very rapidly!

These are the information types you can see:

  • Contact Information (name, position, email address, web page)
  • Engagement Level (Average open or click rate of the contact, Status and Lead Score)
  • Contact Tags
  • Custom fields with values

New contact profile page

Product Update: Publish Automated Workflows from the editor

We changed the way you can activate your automated workflows in Automizy. From now on you will be able to do it from the Visual Workflow editor.

We saw that it was difficult to activate your automations from the list of Workflows. It was a high risk to make mistakes: it was easy to forget to activate your workflows or you accidentally activated it.

Therefore we relocated from the Automation/Workflows menu to the Visual Workflow editor. Also, we hid a little gift too from Mizy when you publish a workflow. 😉

The old Workflow Activation:

Activate workflow

The new Workflow Publish:

Publish workflow

Product Update: In-depth & real-time automated email analytics

Evaluate the performance of each email in your drip campaigns easily and dig deeper to identify the root of the problem itself!

It’s important to know the overall performance of your drip campaigns, so we created the Automation Dashboard. This is your own radar that warns you as soon as abnormalities arise.

Not long ago, we also released the Workflow Analytics feature that helps you compare the overall performances of your drip campaigns.

And now you can dig much deeper!

Main metrics of automated emails

If you enter one of your workflows that have at least 1 email sending action in it and turn on the “Statistics” icon, you will see that a slider appears on the right side of the Visual Workflow Editor.

This slider shows you every email you have in your drip campaign and by choosing them by moving your mouse cursor above the email sending box in your drip or above the slider, you will see which email you are looking at.

The slider shows you the main metrics of your automated emails such as sending volume, open-, click- and unsubscription rate. Comparing the performances of your emails are very easy.

Main metrics of drip emails

In-depth, real-time analytics of automated emails

But the key metrics not always give you the necessary information that shows you how to intervene – so dig even deeper!

Simply click the “details” button on the email you would like to see in details. A new slider will appear that will give you real-time data about the different metrics:

  • Bounces (soft or hard bounces)
  • Shares (on different social media)
  • Timeline of opens
  • Timeline of Clicks
  • Devices per opens & clicks
  • Operation systems per opens & clicks
  • Browsers per opens & clicks
  • Domains per opens & clicks
  • Top 5 domains per open rate & click rate

In-depth metrics of automated emails 1

 

In-depth metrics of automated emails 2

Product Update: Enhanced Table Customization

Customizing your tables’ values (contacts, segments, drip campaigns, etc.) is a very important part of your work. Therefore we released an update that will facilitate your daily routines.

1. Inline Customization to save you time

In order to save you time you can change any values in the tables without leaving the actual page.

Just click on the field you want to edit, exactly on the text you want to modify. Now you are able to rewrite it and accept it if you click on the thick mark. You decline your edits by clicking on the “X” button.

inlined-edit

2. Display Editing Options

User interfaces are good if you see only the options that are logical and available at the stage you are actually at. In addition, it’s great if it’s intuitive too.

You can do bigger editing than just changing names of emails, segments or values of custom fields. Click on the field after the name of the relevant value and a slider will appear with every options that are relevant for you:

display-edit

In addition, you can see for example the delete button only if you check one or more records in your tables:

display-advanced-options

 

Product Update: Setup Segments according to Tags

You could always build ultra specific segments to send highly targeted emails. But now you can create segments based on contact tags!

Contact tags are great to track your leads’ and users’ journeys throughout your marketing and sales funnel. This is the reason we provide you this feature: you can add tags to contacts automatically (or manually) in our visual workflow editor. Or you can do the same according to the in-app activity of your users (API-calls).

But from now on you can set Contact Tags as criteria for your segments. So you can set up a segment for leads who e.g. downloaded a specific ebook (if you tag these contacts) or for users who e.g. used a specific feature in your software.

This enables you to setup segments according to your contacts’ stage in your funnel and helps you track your funnel!

How to guide:

  1. Create a new segment
  2. Select criteria: Behavior based data
  3. Select a behavior based field: Tag
  4. Select condition: has or has not a tag
  5. Choose the tag you want to be the criteria

You can add as many tags to a segment as you want.

segmenting-according-to-tags

Product Update: New User Interface for Enhanced Experience

Automizy gets a completely new user interface for enhanced usability and better experience.

Functionality is important but we know that marketers work with us every day and send millions of emails. Therefore it is very important to provide an interface that is intuitive and easy-to-use. And it’s always good if it looks good – we also would like to motivate you and give a nice place where you like to stay. Automizy is like a home for email marketing specialists.

Changes we made:

  • The menu is moved to the left side that provides easier navigation

menu on the left

  • Improved tables for easier navigation and editing

Improved tables

  • A  lovely look with awesome colours. 🙂