New Feature: Email Link Tagging for Higher Revenue

Link tagging is a feature that lets you:

  1. Send follow-up emails automatically if your contacts click one or more links in your email
  2. Collect information automatically about what links your subscribers click in your emails
  3. Segment your contacts based on their interest and send manual campaigns

Tips and use-cases

  1. Send nurturing emails based on interest
    Send a newsletter that promotes 4 blog articles from 2 blog categories on your website.
    If your contact clicks on one of your blog articles, Automizy  adds a tag (category name of that article) to it.
    Also, setup an automation which pulls in the contact if he has this tag and send couple of more similar articles in the next few weeks.
  2. Filter for contacts that likes “A” service over “B” and sell more
    Your new form subscribers receive a welcome follow-up email sequence that consists of 3-4 emails.
    Each email has 1-1 link that brings the contacts to different landing pages: landing page that offers service/product “A” and another one that offers service/product “B”.
    When they click-through, you tag them “interested-A” and “interested-B”. A couple of days later you just filter for those in your list for those who have the “interested-A” and haven’t finished the checkout process yet. And you’re ready to send a promotional email to them! The same applies for the other set of people with your other service.

How to set it up?

  1. Easy-peasy:
    Create a drag&drop email in a campaign or in an automation, just add a CTA button (or link to a text) in your email.button and link
  2. You will see that there is a third, completely new “ACTION” tab in the right slider. Click it and you will see every link you add to your email there listed.Action tab
  3. Now click “Add tag” button and create or choose from your existing tags.
    And that’s all!add tag

Do you like this cool new feature?

New Feature: Subject Line Analyzer – Radically Improve Your Open Rate!

We proudly announce that we released the world’s first Subject Line Analyzer that helps you write the best possible subject lines ever!

Your subject line makes people read your emails – if they don’t open your emails you wasted a lot of effort writing and designing your awesome content.

Not only it helps you improve your open rate way before you even send your campaigns… but it is capable of learning and provide you better results day-by-day!

Unlike other tools that give questionable scores based on best practices or 1-2 old researches, the Subject Line Analyzer continuously  improves itself, learns from Automizy users’ campaigns and gives you the best possible scores based on the most recent findings.

Introducing the first ever Subject Line Analyzer on the market that is run by an AI (called Mizy). Read more about how it works here.

How does Mizy calculate the Score?

The score is Automizy’s proprietary calculation which shows how good your subject lines are compared to other subject lines used by other users.

It means that Mizy (the AI) retrains her neurons based on data such as most recently sent campaigns’ subject lines and the performance of these campaigns and automated emails (open and click rate).

As you might know, a lot of factors affect your open rate, such as:

  • Sending time&frequency (your subscribers will more likely to skip an email if it doesn’t arrive on time or if they get too many emails they might mark it as spam or unsubscribe)
  • The engagement level of your subscribers (more engaged subscribers will more likely to open your emails)
  • Your brand recognition (how well-known and recognized the sender email and name among your subscribers)
  • Your industry (different industries have different average open rate)
  • Your preview text (the text after the subject line)
  • Your Subject Line (subject lines that resonates better with your target audience will have higher open rate)

There might still be other factors that affect your open rate (e.g. list size, or personalization, etc.).

Your subject line has a very big effect on your open rate without a doubt: according to Consumerpulse a good subject line is key to increase open rates.

Therefore, best practices, old researches, “marketing professionals” try to teach you how to write good ones and tell you that subject lines are better, if:

…and who knows what else… google it, you will be shocked how many hints there are. Nice tips, sounds useful. But to be honest: it is not! Why? Because there is no  proof what they say is relevant to your actual situation.

You need a personal advisor who doesn’t tell you general or even bad advices. It has to give you feedback on how good your subject line is based on real, recent and valid data.

Mizy, the AI scans Automizy users’ campaigns and checks how well it perform. The deep learning approach is very good to process a lot of badly structured data. It understands what are the key factors that truly influence your open rate.

Based on her findings he calculates a relative number. It shows how good your actual subject line is compared to others’ subject lines.

Try to improve your score by doing tweaks to your subject line. This way the chance of getting more opens for your campaigns will be much higher – which eventually causes higher conversion rate and more sales.

How to test your subject lines?

When you create an email for a campaign or an automation you will certainly meet this brand new feature.

  1. On the SET UP EMAIL step you will see a strength signal below your subject line input field. It represents how well you subject line would perform according to Mizy.
  2. Click “IMPROVE SUBJECT LINE”
  3. You will see a popup showing the score of your actual subject line. Now click the “TEST A NEW ONE” button
  4. Write your new subject line and click “TEST SUBJECT”
  5. Next, you can try new subject lines until you reach higher score. When you’re satisfied with it, just click the “CHOOSE” button. You can build and send your email!

New Feature: AB test your Automated Emails using Machine Learning

AB testing your automated emails’ subject lines is challenging but necessary if you want to improve your open rate and make more people read your emails.
Therefore, we are introducing AB test for your automated emails that harnesses the power of Machine Learning.

Automation AB test

Why should you use Machine Learning to AB test your subject lines?

There are two big arguments to use this technology:

  1. It makes testing very easy as it handles everything for you (regarding the testing rules such as significance level or testing size, etc.)Believe it or not, setting up this testing requires from you only 1 thing: write multiple subject lines. And the tech behind it adaptively learns which subject line variation performs better and always plays around with the sending weight. After a little time it will understand which version performs better on average and will continuously increase the open rate of your emails.
  2. It’s a cool tech that looks at only HARD DATA without any emotion and makes decision based on that. Marketers are creative when it comes to writing – that is where humans excel. But when it comes to data, our emotions usually drives us to decisions that are not always the best. We like something but our target market might like something else better. And this is the topic where machines are better than humans: continuous optimization.
    Read more about how Machine Learning for AB testing works

How to setup an AB test for your automated emails?

  1. Build a new automation
  2. Create a trigger
  3. Add an email sending box and choose a template
  4. On the SET UP EMAIL step click the “A/B TEST MULTIPLE SUBJECT LINES” button
  5. Build your email
  6. Publish your automation
  7. Done, from now on the Machine Learning algorithm in the background optimizes and continuously improves your open rate by sending the email that has the higher opportunity to be opened and read!

New Feature: Run AB tests for your campaigns’ subject lines

The biggest challenge is to make your subscribers read your emails. No matter how good your email copy is if you can’t make your subscribers open it.
Therefore, we are introducing AB test for your subject lines.

How to setup an AB test?

  1. Create a new campaign or duplicate a previous one in the “Send Campaigns” menu
  2. Choose a template and click the “CREATE” button in the right bottom corner of the popup
  3. Below the subject line you will see a new button “A/B TEST MULTIPLE SUBJECT LINES”, click it

  4. After you clicked it you will see a lot of options:
    1. You can add up to 4 subject lines
    2. You can decide how big the testing size should be  on the slider
    3. You can decide whether you want Mizy to automatically send the variation to the rest of your list that performs the best (has the highest open rate during the test) or you would like to decide manually which variation performed better
    4. You can define the length of the testing period
      Set up AB test
  5. Now build your email, choose your Target audience. It’s a good best practice that under 1000 contacts it’s not the best to conduct AB test but there might be cases when it still valid
  6. Send your email and check the stats! 🙂
    AB test analytics

New Feature: Use Automation Blueprint BETA for your own automations

Automating your email marketing activities is important but it takes a lot of time and effort to build them. Also, it is not always clear what type of automations are the most useful, what emails you should send and what tags you should use.

Therefore, we are introducing Automation Blueprints that can be imported  into your own account and used  for your own business with one click.

automation blueprint

What is an Automation Blueprint?

As Automizy’s mission is to add marketing knowledge to the pure software to make it easy-to-use and business focused, we are introducing Automation Blueprints.

Automation Blueprints are importable automation templates covering more and more possible use-cases for your business:

  • helps you find how you could increase your business’ email marketing automation efforts
  • helps you save time by offering customizable & prewritten emails
  • helps you keep your list clean by adding a rock-solid tagging system that lets you filter your subscribers

Automation Blueprints are based on best practices, experience and customer feedbacks.

Why is it in BETA?

First of all, “Beta” means that everything works just fine as expected. But we’re still looking for feedback from you – so it will be improved in the next few months based on your needs.

Secondly, we shared only 1 blueprint for the launch of this beta. We’re currently working on 4-5 more templates but it takes time and effort to learn and implement the needs.

So please, if you have any request and/or feedback regarding the feature, or if you have an idea or need regarding new blueprints, don’t hesitate to send an in-app message!

How to import Automation Blueprints BETA in to your account?

Firstly, click the “Automations” menu in the left slider bar.

Secondly, click the “NEW AUTOMATION” button.

Now you see a new popup, which currently includes 2 options below each other:

  • “Start with blank canvas”: Build an automation for yourself from scratch. The same as we had up until now.
  • “Welcome New Subscribers & Gifts”: It is a blueprint that consists of 1 welcome email and 2 follow-up emails for new blog or newsletter subscribers. Check it out, it’s awesome!

automation blueprint

New Feature: Resend your emails to Not Openers to increase Open Rate

A lot of people who don’t open your emails the first time. Why? Because the subject line simply doesn’t resonate with them or it just avoided their attention. What if you could send them the same email with another subject line the next day? 1 or even 2 times? Yes, it would increase the overall open rate of your campaign.

Therefore, we are introducing Resend Campaigns that increases your Open Rate the simplest possible way.

How to resend newsletters to subscribers who didn’t open your original newsletter?

The first step is to create a newsletter campaign in the Newsletters menu (or duplicate a previous one). Then setup the subject line of the original campaign, build and write your email content and check the preview.

The secret sauce for resending is to set it up when you arrive to the Set Targets page. As you can see in the picture below, a new unchecked option appeared below the scheduling options:

Allow resend campaign

If you check the “Allow resend if not opened” you will see 3 new options where you can set up the details of your resend campaign:

  1. how many times you want to resend the same newsletter with different subject lines (once or 2 times)
  2. how many days should the next email wait after the previous one
  3. what should be the subject line for the resent email (it is advised to use different subject lines)

Resend options

You can resend 2 times the same email with different subject lines to subscribers who don’t open your emails.

After you click “CHECK”, you will see a completely new Overview Page which shows you every detail of your campaign. As you set up the Resend Campaign, you will see a completely new section with the 1 or 2 resend emails and schedules.

Resend overview

 

Send your campaign and you will arrive to a completely new, Resend Campaign specific Analytics Page.

On this page you will see the overview of you Resend campaign which consist of at least 2 or 3 emails (if you chose to resend once or 2 times).

The most important metric you are looking for is the TOTAL INCREASE IN OPEN RATE of your 2 or 3 emails compared to if you would have sent only 1 email in this campaign. You will see the percentage after the RESEND 1 email was truly sent.

Resend Campaign Overview Analytics

Below the overview stats you will see the in-depth analytics for each email in the Resend Campaign – you can choose between each email by clicking the correspondent tab.
Resend In-depth Analytics

And if you go to the Reports or Newsletter menu to check the list of your campaigns, you will be able to see that Resend Campaigns are visually well-separated from any other campaign. You can use the tabs on the left side of each row to see the subject lines of each emails of a resend campaign.

List of resend campaigns

Product Update: Connect Automizy to the apps you already use!

Connect Automizy with the apps you like and already use: introducing Zapier integration.

Zapier helps you connect different apps easily without the need of programming. There are lots of use cases where it comes handy, e.g. you can connect Automizy with:

  • CRM systems (like Pipedrive, HubspotCRM, Zoho CRM and more)
  • Forms&Surveys (Gravity forms, Ninjaform, SumoMe, etc.)
  • Webinar tools (such as GoToWebinar)
  • Chat software (e.g. LiveChat, Slack)
  • Email Marketing tools (Mailchimp)
  • Video Marketing software (Wistia)
  • Event Management tools (Eventbrite)

But there are lots of other exciting ways to use Zapier with Automizy.

What is Zapier capable of?

Zapier requires you to build a 2 or more step “Zap”. Zaps are the workflows, which have a trigger and an action step:

  1. Trigger (the app that sends data to Zapier)
  2. Action (the app that receives data from Zapier)

What can trigger a Zap in Automizy?

Automizy can send multiple types of data to other services via Zapier that helps you satisfy tons of use-cases. For example:

  1. If a new contact subscribes on your signup forms you can send a Slack or email notification
  2. If a subscriber gets a specific tag (for example you automatically add a tag to leads that are ready to buy) you can send a notification to a sales rep or you can move a deal from one step to another in your CRM
  3. If you delete a tag from your subscriber (for example a subscriber finishes a nurturing automation, e.g. an email course) you can send a notification message or update the contact’s data in your CRM

What can a Zap do in Automizy as an action?

  1. It can create or update a contact in Automizy, therefore you can send new subscribers from your unique popup service into Automizy and follow-up on them
  2. If it turns out in your CRM that your prospect needs nurturing, just add a tag to that subscriber via Zapier automatically which will trigger your nurturing campaign
  3. Unsubscribe your contact if they unsubscribed in your other services or told you to unsubscribe themselves on your website

How to setup a Zap with Automizy?

If you would like to send data from Automizy to another app, follow the steps below:

    1. Click this invitation link
      (Or in Automizy app please click the Settings menu on the left bottom side of the screen, Click Integrations and choose Zapier.)
    2. Log in to your Zapier account from there (or create a new one)Zapier invitation
    3. Search for Automizy
      Search for Automizy
    4. Choose a trigger type in Automizy:
      Zapier triggersTrigger types:
      – Contact Created: It triggers the Zap when a new contact is created
      – Tag Added To Contact: The Zap is triggered when a Contact in Automizy gets a specific Contact Tag
      – Tag Removed from Contact: The zap is triggered when a contact in Automizy gets a specific Contact Tag
    5. Select the Application that receives the data and setup actions.

If you would like to send data to Automizy from another app, follow the steps below:

    1. Click this invitation link
    2. Log in to your Zapier account from there (or create a new one)
    3. Change Automizy trigger to the app you want to send information from
    4. Search for Automizy in the action section and pick itSearching Automizy as action
    5. Choose an Automizy action type:Zapier actions in AutomizyPossible Automizy actions:
      – Remove Tag From Contact: Remove 1 or multiple tags from a subscriber in Automizy
      – Add Tag to Contact: Add 1 or more tags to a subscriber in Automizy
      – Create or Update a  Contact: Create a new or update an existing subscriber in Automizy
      – Unsubscribe contact: Change a contact’s status to Unsubscribed in Automizy

New Feature: Data Update Page (GDPR)

Your subscribers have to be able to modify what data they share with you. According to GDPR you only have to share this data with them if they ask for it and change it if they tell you to do so. But it is a difficult and slow process that’s not enough for your subscribers – they want transparency and trustworthy companies.

Therefore, we are introducing Data Update Page.

What is a Data Update Page and why is it good?

Data Update Page is a web page where your subscribers can edit the information they shared with you. They can reach their page by clicking a specific link in your emails’ footers.

It looks like this for your subscribers:

Data modification webpage

 

How to setup your Data Update Page?

Firstly, share the custom fields you want to be shown on the Update page.

  1. Go to Settings/Custom FieldsCustom Field list
  2. Now you see the list of custom fields you use currently. Click the down arrow next to a custom field (right to the “EDIT”) which you want to be shown on your Data Update Page for your subscribers.Split button
  3. Now choose “SHOW ON UPDATE PAGE” optionShow on update page
  4. After you click on it, you will see a blue eye icon appear on the custom field you chose. It means that custom field is published on your Update Page.Eye icon

Secondly, add the Update Page to your emails.

  1. Create a new or an existing email (drag and drop email), got to the builder and click on the footer blockClick footer
  2. Now click the Unsubscribe option on the right side barclick on footer
  3. Scroll down and you will see the “Data Update Page text” tittle. You can customize the anchor text in the box below. When you modify it you will see that the anchor text of the URL is changing in the footer on the left.Anchor text for Data Update Page

How to preview your Data Update Page?

Just send a preview email and click the link in them email that lands in your inbox. You will see dummy data on the website as it is a preview of the Data Update Page.

New Feature: Export your contacts report easily

Reporting on your subscribers is important, especially if you want to use Excel. But exporting your whole database might take long and makes data handling difficult.

This is why you can export your whole database or export only subscribers that you filtered in Automizy.

How to export contacts?

  1. Go to Contacts menu
    Contacts menu
  2. Click on the “View” button on a list you want to export the contacts from
    List
  3. Filter for the contacts you want to export (or if you want to export everybody from this list, skip this step)
    Filter for contacts
  4. Click “SELECT ALL”
    Filter
  5. Click the “EXPORT” button
    SELECT ALL
  6. Wait for the CSV to be downloaded, it might take a few minutes.

New Feature: Show your subscribers a Preference Page

In case your have multiple newsletters or you send emails in different topics, you can let your subscribers what type of email communication they are expecting from you.

This is the Preference Page.

What is a Preference Page and why is it good?

One picture tells more than thousands of words – so this is how a preference page looks like in Automizy:

Preference Page

Basically, the Preference Page is a website where your subscribers can customize the emailing experience they get from you.

For example a subscriber doesn’t want to get your Promotions but still interested in your blog articles, therefore:

  • she clicks the “Manage Preferences” link in one of your emails’ footer instead of unsubscribing completely,
  • arrives to the website you saw above,
  • unchecks the “Promotion” option
  • and updates her email preferences by clicking the button.

Viola! You don’t lose a subscriber completely – she just tells you what she wants to receive from you and it happens automatically!

How to customize the anchor text for the Preference Page in your emails?

  1. Create or edit a campaign made by drag&drop email builder.
  2. In the email editor click on the footer block (the last section of your email)
  3. In the slider bar on the right choose the “Unsubscribe” tab
  4. Scroll down and you will see a “Preference Page text” block below the “Unsubscribe” block
  5. Customize the anchor text that is by default “Manage preferences

Manage Preferences

In an email it looks like this:

manage preferences in email

How to add categories to your Preference Page?

Preferences are basically your lists you add to your Preference Page. Here’s how to show a list on your Preference page:

  1. Go to Contact menu, to the lists pageContacts menu
  2. Click on the split buttonShow list on pref page
  3. Pick the “SHOW ON PREF. PAGE” button and you will see a blue eye icon appear on the list, next to the number of contactsShow on preference pageYou can add as many lists to be visible on your website as you want. You can hide them following the same process.