New Feature: Resend your emails to Not Openers to increase Open Rate

A lot of people who don’t open your emails the first time. Why? Because the subject line simply doesn’t resonate with them or it just avoided their attention. What if you could send them the same email with another subject line the next day? 1 or even 2 times? Yes, it would increase the overall open rate of your campaign.

Therefore, we are introducing Resend Campaigns that increases your Open Rate the simplest possible way.

How to resend newsletters to subscribers who didn’t open your original newsletter?

The first step is to create a newsletter campaign in the Newsletters menu (or duplicate a previous one). Then setup the subject line of the original campaign, build and write your email content and check the preview.

The secret sauce for resending is to set it up when you arrive to the Set Targets page. As you can see in the picture below, a new unchecked option appeared below the scheduling options:

Allow resend campaign

If you check the “Allow resend if not opened” you will see 3 new options where you can set up the details of your resend campaign:

  1. how many times you want to resend the same newsletter with different subject lines (once or 2 times)
  2. how many days should the next email wait after the previous one
  3. what should be the subject line for the resent email (it is advised to use different subject lines)

Resend options

You can resend 2 times the same email with different subject lines to subscribers who don’t open your emails.

After you click “CHECK”, you will see a completely new Overview Page which shows you every detail of your campaign. As you set up the Resend Campaign, you will see a completely new section with the 1 or 2 resend emails and schedules.

Resend overview

 

Send your campaign and you will arrive to a completely new, Resend Campaign specific Analytics Page.

On this page you will see the overview of you Resend campaign which consist of at least 2 or 3 emails (if you chose to resend once or 2 times).

The most important metric you are looking for is the TOTAL INCREASE IN OPEN RATE of your 2 or 3 emails compared to if you would have sent only 1 email in this campaign. You will see the percentage after the RESEND 1 email was truly sent.

Resend Campaign Overview Analytics

Below the overview stats you will see the in-depth analytics for each email in the Resend Campaign – you can choose between each email by clicking the correspondent tab.
Resend In-depth Analytics

And if you go to the Reports or Newsletter menu to check the list of your campaigns, you will be able to see that Resend Campaigns are visually well-separated from any other campaign. You can use the tabs on the left side of each row to see the subject lines of each emails of a resend campaign.

List of resend campaigns

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Author: Viktor | Head of Product

Viktor joined Automizy as an online marketer. As he has experience with marketing technologies he started to work on the software - simply because he knows what challenges marketers face using a marketing software. This is why he is now our product owner at Automizy.