New Feature: Resend your emails to Not Openers to increase Open Rate

A lot of people who don’t open your emails the first time. Why? Because the subject line simply doesn’t resonate with them or it just avoided their attention. What if you could send them the same email with another subject line the next day? 1 or even 2 times? Yes, it would increase the overall open rate of your campaign.

Therefore, we are introducing Resend Campaigns that increases your Open Rate the simplest possible way.

How to resend newsletters to subscribers who didn’t open your original newsletter?

The first step is to create a newsletter campaign in the Newsletters menu (or duplicate a previous one). Then setup the subject line of the original campaign, build and write your email content and check the preview.

The secret sauce for resending is to set it up when you arrive to the Set Targets page. As you can see in the picture below, a new unchecked option appeared below the scheduling options:

Allow resend campaign

If you check the “Allow resend if not opened” you will see 3 new options where you can set up the details of your resend campaign:

  1. how many times you want to resend the same newsletter with different subject lines (once or 2 times)
  2. how many days should the next email wait after the previous one
  3. what should be the subject line for the resent email (it is advised to use different subject lines)

Resend options

You can resend 2 times the same email with different subject lines to subscribers who don’t open your emails.

After you click “CHECK”, you will see a completely new Overview Page which shows you every detail of your campaign. As you set up the Resend Campaign, you will see a completely new section with the 1 or 2 resend emails and schedules.

Resend overview

 

Send your campaign and you will arrive to a completely new, Resend Campaign specific Analytics Page.

On this page you will see the overview of you Resend campaign which consist of at least 2 or 3 emails (if you chose to resend once or 2 times).

The most important metric you are looking for is the TOTAL INCREASE IN OPEN RATE of your 2 or 3 emails compared to if you would have sent only 1 email in this campaign. You will see the percentage after the RESEND 1 email was truly sent.

Resend Campaign Overview Analytics

Below the overview stats you will see the in-depth analytics for each email in the Resend Campaign – you can choose between each email by clicking the correspondent tab.
Resend In-depth Analytics

And if you go to the Reports or Newsletter menu to check the list of your campaigns, you will be able to see that Resend Campaigns are visually well-separated from any other campaign. You can use the tabs on the left side of each row to see the subject lines of each emails of a resend campaign.

List of resend campaigns

Product Update: Connect Automizy to the apps you already use!

Connect Automizy with the apps you like and already use: introducing Zapier integration.

Zapier helps you connect different apps easily without the need of programming. There are lots of use cases where it comes handy, e.g. you can connect Automizy with:

  • CRM systems (like Pipedrive, HubspotCRM, Zoho CRM and more)
  • Forms&Surveys (Gravity forms, Ninjaform, SumoMe, etc.)
  • Webinar tools (such as GoToWebinar)
  • Chat software (e.g. LiveChat, Slack)
  • Email Marketing tools (Mailchimp)
  • Video Marketing software (Wistia)
  • Event Management tools (Eventbrite)

But there are lots of other exciting ways to use Zapier with Automizy.

What is Zapier capable of?

Zapier requires you to build a 2 or more step “Zap”. Zaps are the workflows, which have a trigger and an action step:

  1. Trigger (the app that sends data to Zapier)
  2. Action (the app that receives data from Zapier)

What can trigger a Zap in Automizy?

Automizy can send multiple types of data to other services via Zapier that helps you satisfy tons of use-cases. For example:

  1. If a new contact subscribes on your signup forms you can send a Slack or email notification
  2. If a subscriber gets a specific tag (for example you automatically add a tag to leads that are ready to buy) you can send a notification to a sales rep or you can move a deal from one step to another in your CRM
  3. If you delete a tag from your subscriber (for example a subscriber finishes a nurturing automation, e.g. an email course) you can send a notification message or update the contact’s data in your CRM

What can a Zap do in Automizy as an action?

  1. It can create or update a contact in Automizy, therefore you can send new subscribers from your unique popup service into Automizy and follow-up on them
  2. If it turns out in your CRM that your prospect needs nurturing, just add a tag to that subscriber via Zapier automatically which will trigger your nurturing campaign
  3. Unsubscribe your contact if they unsubscribed in your other services or told you to unsubscribe themselves on your website

How to setup a Zap with Automizy?

If you would like to send data from Automizy to another app, follow the steps below:

    1. Click this invitation link
      (Or in Automizy app please click the Settings menu on the left bottom side of the screen, Click Integrations and choose Zapier.)
    2. Log in to your Zapier account from there (or create a new one)Zapier invitation
    3. Search for Automizy
      Search for Automizy
    4. Choose a trigger type in Automizy:
      Zapier triggersTrigger types:
      – Contact Created: It triggers the Zap when a new contact is created
      – Tag Added To Contact: The Zap is triggered when a Contact in Automizy gets a specific Contact Tag
      – Tag Removed from Contact: The zap is triggered when a contact in Automizy gets a specific Contact Tag
    5. Select the Application that receives the data and setup actions.

If you would like to send data to Automizy from another app, follow the steps below:

    1. Click this invitation link
    2. Log in to your Zapier account from there (or create a new one)
    3. Change Automizy trigger to the app you want to send information from
    4. Search for Automizy in the action section and pick itSearching Automizy as action
    5. Choose an Automizy action type:Zapier actions in AutomizyPossible Automizy actions:
      – Remove Tag From Contact: Remove 1 or multiple tags from a subscriber in Automizy
      – Add Tag to Contact: Add 1 or more tags to a subscriber in Automizy
      – Create or Update a  Contact: Create a new or update an existing subscriber in Automizy
      – Unsubscribe contact: Change a contact’s status to Unsubscribed in Automizy