Although’ filtering based on contact information is the best way to segment your subscribers, there are specific use-cases when sorting into different lists might be useful.
Therefore, we are introducing Lists.
What are Lists and why is it “Next Generation”?
Lists are basically groups, where you keep your subscribers. You can import subscribers from CSV files, add them manually, or they can subscribe via forms or integrations to your lists. And you can send them newsletters or pull them into automated email sequences using the “Subscribers joins list” trigger.
It’s a very handy tool to manage your subscribers. But why is it different than other solutions on the market?
Because Automizy Lists are smart. If you add 1 subscriber (e.g. email@example.com) to your Newsletter list, and you add the same subscriber to your customers’ list too, it will count as 1 subscriber.
Great, who cares?
Well, actually it IS VERY IMPORTANT FOR YOU! Because this way you will pay for 1 contact once, no matter how many lists he or she is on. There won’t be any email duplications!
On top of that, you can’t accidentally spam your subscribers if you send a newsletter to 2 or more lists and 1 contact joined every list you have!
That sounds better, eh?
What can you do with Lists?
If you have 2 or more lists, you can easily manage your subscribers manually and automatically:
- Import or add contacts manually to lists
- Move contacts to other lists manually or automatically
- Pull subscribers into an automation when they join a specific list
- Use a list as a condition in your automated sequences (whether a subscriber is on a specific list or not)
How to use Lists?
We recommend using multiple lists only for different life-cycle stages (e.g. newsletter subscribers, leads, customers) and for only completely different stakeholders (e.g. business partners and customers).
If you have more than 1 lists, ALWAYS CREATE 1 LIST THAT CONTAINS EVERY SUBSCRIBER YOU HAVE.
In the short run, it doesn’t count at all… But believe me: you will have a hard time to filter your contacts later on if you don’t add them to the MAIN LIST, too.
And one important note: use Tags and Custom Fields for filtering purposes (e.g. what ebook they downloaded, geolocation, company size, company type, age and more).