Evaluate the performance of each email in your drip campaigns easily and dig deeper to identify the root of the problem itself!
It’s important to know the overall performance of your drip campaigns, so we created the Automation Dashboard. This is your own radar that warns you as soon as abnormalities arise.
Not long ago, we also released the Workflow Analytics feature that helps you compare the overall performances of your drip campaigns.
And now you can dig much deeper!
Main metrics of automated emails
If you enter one of your workflows that have at least 1 email sending action in it and turn on the “Statistics” icon, you will see that a slider appears on the right side of the Visual Workflow Editor.
This slider shows you every email you have in your drip campaign and by choosing them by moving your mouse cursor above the email sending box in your drip or above the slider, you will see which email you are looking at.
The slider shows you the main metrics of your automated emails such as sending volume, open-, click- and unsubscription rate. Comparing the performances of your emails are very easy.
In-depth, real-time analytics of automated emails
But the key metrics not always give you the necessary information that shows you how to intervene – so dig even deeper!
Simply click the “details” button on the email you would like to see in details. A new slider will appear that will give you real-time data about the different metrics:
- Bounces (soft or hard bounces)
- Shares (on different social media)
- Timeline of opens
- Timeline of Clicks
- Devices per opens & clicks
- Operation systems per opens & clicks
- Browsers per opens & clicks
- Domains per opens & clicks
- Top 5 domains per open rate & click rate