New Feature: Run AB tests for your campaigns’ subject lines

The biggest challenge is to make your subscribers read your emails. No matter how good your email copy is if you can’t make your subscribers open it.
Therefore, we are introducing AB test for your subject lines.

How to setup an AB test?

  1. Create a new campaign or duplicate a previous one in the “Send Campaigns” menu
  2. Choose a template and click the “CREATE” button in the right bottom corner of the popup
  3. Below the subject line you will see a new button “A/B TEST MULTIPLE SUBJECT LINES”, click it

  4. After you clicked it you will see a lot of options:
    1. You can add up to 4 subject lines
    2. You can decide how big the testing size should be  on the slider
    3. You can decide whether you want Mizy to automatically send the variation to the rest of your list that performs the best (has the highest open rate during the test) or you would like to decide manually which variation performed better
    4. You can define the length of the testing period
      Set up AB test
  5. Now build your email, choose your Target audience. It’s a good best practice that under 1000 contacts it’s not the best to conduct AB test but there might be cases when it still valid
  6. Send your email and check the stats! 🙂
    AB test analytics
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Product Update: Introducing the “Lead Magnet Delivery” Automation Blueprint Beta

The Lead Magnet Delivery Automation Blueprint helps you get started faster to deliver your freebies to your subscribers who are interested in them.

Lead magnet delivery Automation Template

What problem does this automation blueprint solve?

One of the most important lead generation tools is offering freebies on your websites and landing pages. For example, you offer a free ebook that gives valuable information to your prospects.

I mentioned “freebie”, but in fact it’s not for free. There is a transaction when you offer these pieces just they don’t pay with money. They pay with their email addresses, names or any other information you ask for.

This Blueprint solves this problem for you:

  1. It sends your downloadable freebie to your subscribers
  2. It makes sure your subscribers truly download it using a reminder if they don’t download it right away

What is included in the Automation Blueprint?

Deliver your ebook and make more subscribers actually download it. What you get with the blueprint:

  • Send a welcome email with a link in it to your ebook
  • Resend the email with other copy to those who didn’t open it
  • Add your ebook’s name as a tag to your subscribers so you can track which lead came from which ebook (if you have more than 1)
  • Add the ebook downloaded tag to those who actually downloaded your content so you can easily find out the highly engaged ones
  • Add the “active” tag in the beginning and remove it when they finish the sequence so that you can easily filter them out of your newsletter sending while they are getting automated emails from you.

How to import it?

  1. Login to your Automizy account
  2. Go to “Build Automation” menu
  3. Click “New Automation” button
  4. Choose the “Lead Magnet Delivery” Automation Blueprint by clicking the “NEXT” button
  5. Click “NEXT” again
  6. Click “CREATE”
  7. And it’s done!
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New Feature: Use Automation Blueprint BETA for your own automations

Automating your email marketing activities is important but it takes a lot of time and effort to build them. Also, it is not always clear what type of automations are the most useful, what emails you should send and what tags you should use.

Therefore, we are introducing Automation Blueprints that can be imported  into your own account and used  for your own business with one click.

automation blueprint

What is an Automation Blueprint?

As Automizy’s mission is to add marketing knowledge to the pure software to make it easy-to-use and business focused, we are introducing Automation Blueprints.

Automation Blueprints are importable automation templates covering more and more possible use-cases for your business:

  • helps you find how you could increase your business’ email marketing automation efforts
  • helps you save time by offering customizable & prewritten emails
  • helps you keep your list clean by adding a rock-solid tagging system that lets you filter your subscribers

Automation Blueprints are based on best practices, experience and customer feedbacks.

Why is it in BETA?

First of all, “Beta” means that everything works just fine as expected. But we’re still looking for feedback from you – so it will be improved in the next few months based on your needs.

Secondly, we shared only 1 blueprint for the launch of this beta. We’re currently working on 4-5 more templates but it takes time and effort to learn and implement the needs.

So please, if you have any request and/or feedback regarding the feature, or if you have an idea or need regarding new blueprints, don’t hesitate to send an in-app message!

How to import Automation Blueprints BETA in to your account?

Firstly, click the “Automations” menu in the left slider bar.

Secondly, click the “NEW AUTOMATION” button.

Now you see a new popup, which currently includes 2 options below each other:

  • “Start with blank canvas”: Build an automation for yourself from scratch. The same as we had up until now.
  • “Welcome New Subscribers & Gifts”: It is a blueprint that consists of 1 welcome email and 2 follow-up emails for new blog or newsletter subscribers. Check it out, it’s awesome!

automation blueprint

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New Feature: Resend your emails to Not Openers to increase Open Rate

A lot of people who don’t open your emails the first time. Why? Because the subject line simply doesn’t resonate with them or it just avoided their attention. What if you could send them the same email with another subject line the next day? 1 or even 2 times? Yes, it would increase the overall open rate of your campaign.

Therefore, we are introducing Resend Campaigns that increases your Open Rate the simplest possible way.

How to resend newsletters to subscribers who didn’t open your original newsletter?

The first step is to create a newsletter campaign in the Newsletters menu (or duplicate a previous one). Then setup the subject line of the original campaign, build and write your email content and check the preview.

The secret sauce for resending is to set it up when you arrive to the Set Targets page. As you can see in the picture below, a new unchecked option appeared below the scheduling options:

Allow resend campaign

If you check the “Allow resend if not opened” you will see 3 new options where you can set up the details of your resend campaign:

  1. how many times you want to resend the same newsletter with different subject lines (once or 2 times)
  2. how many days should the next email wait after the previous one
  3. what should be the subject line for the resent email (it is advised to use different subject lines)

Resend options

You can resend 2 times the same email with different subject lines to subscribers who don’t open your emails.

After you click “CHECK”, you will see a completely new Overview Page which shows you every detail of your campaign. As you set up the Resend Campaign, you will see a completely new section with the 1 or 2 resend emails and schedules.

Resend overview

 

Send your campaign and you will arrive to a completely new, Resend Campaign specific Analytics Page.

On this page you will see the overview of you Resend campaign which consist of at least 2 or 3 emails (if you chose to resend once or 2 times).

The most important metric you are looking for is the TOTAL INCREASE IN OPEN RATE of your 2 or 3 emails compared to if you would have sent only 1 email in this campaign. You will see the percentage after the RESEND 1 email was truly sent.

Resend Campaign Overview Analytics

Below the overview stats you will see the in-depth analytics for each email in the Resend Campaign – you can choose between each email by clicking the correspondent tab.
Resend In-depth Analytics

And if you go to the Reports or Newsletter menu to check the list of your campaigns, you will be able to see that Resend Campaigns are visually well-separated from any other campaign. You can use the tabs on the left side of each row to see the subject lines of each emails of a resend campaign.

List of resend campaigns

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Product Update: Connect Automizy to the apps you already use!

Connect Automizy with the apps you like and already use: introducing Zapier integration.

Zapier helps you connect different apps easily without the need of programming. There are lots of use cases where it comes handy, e.g. you can connect Automizy with:

  • CRM systems (like Pipedrive, HubspotCRM, Zoho CRM and more)
  • Forms&Surveys (Gravity forms, Ninjaform, SumoMe, etc.)
  • Webinar tools (such as GoToWebinar)
  • Chat software (e.g. LiveChat, Slack)
  • Email Marketing tools (Mailchimp)
  • Video Marketing software (Wistia)
  • Event Management tools (Eventbrite)

But there are lots of other exciting ways to use Zapier with Automizy.

What is Zapier capable of?

Zapier requires you to build a 2 or more step “Zap”. Zaps are the workflows, which have a trigger and an action step:

  1. Trigger (the app that sends data to Zapier)
  2. Action (the app that receives data from Zapier)

What can trigger a Zap in Automizy?

Automizy can send multiple types of data to other services via Zapier that helps you satisfy tons of use-cases. For example:

  1. If a new contact subscribes on your signup forms you can send a Slack or email notification
  2. If a subscriber gets a specific tag (for example you automatically add a tag to leads that are ready to buy) you can send a notification to a sales rep or you can move a deal from one step to another in your CRM
  3. If you delete a tag from your subscriber (for example a subscriber finishes a nurturing automation, e.g. an email course) you can send a notification message or update the contact’s data in your CRM

What can a Zap do in Automizy as an action?

  1. It can create or update a contact in Automizy, therefore you can send new subscribers from your unique popup service into Automizy and follow-up on them
  2. If it turns out in your CRM that your prospect needs nurturing, just add a tag to that subscriber via Zapier automatically which will trigger your nurturing campaign
  3. Unsubscribe your contact if they unsubscribed in your other services or told you to unsubscribe themselves on your website

How to setup a Zap with Automizy?

If you would like to send data from Automizy to another app, follow the steps below:

    1. Click this invitation link
      (Or in Automizy app please click the Settings menu on the left bottom side of the screen, Click Integrations and choose Zapier.)
    2. Log in to your Zapier account from there (or create a new one)Zapier invitation
    3. Search for Automizy
      Search for Automizy
    4. Choose a trigger type in Automizy:
      Zapier triggersTrigger types:
      – Contact Created: It triggers the Zap when a new contact is created
      – Tag Added To Contact: The Zap is triggered when a Contact in Automizy gets a specific Contact Tag
      – Tag Removed from Contact: The zap is triggered when a contact in Automizy gets a specific Contact Tag
    5. Select the Application that receives the data and setup actions.

If you would like to send data to Automizy from another app, follow the steps below:

    1. Click this invitation link
    2. Log in to your Zapier account from there (or create a new one)
    3. Change Automizy trigger to the app you want to send information from
    4. Search for Automizy in the action section and pick itSearching Automizy as action
    5. Choose an Automizy action type:Zapier actions in AutomizyPossible Automizy actions:
      – Remove Tag From Contact: Remove 1 or multiple tags from a subscriber in Automizy
      – Add Tag to Contact: Add 1 or more tags to a subscriber in Automizy
      – Create or Update a  Contact: Create a new or update an existing subscriber in Automizy
      – Unsubscribe contact: Change a contact’s status to Unsubscribed in Automizy
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Product Update: Show used personal data to your subscribers (GDPR)

It might happen that your subscribers ask you to show what data you store about them. As a business owner and marketer it is your responsibility to fulfill this request. Automizy’s responsibility is to provide this option.

Therefore,  you can export stored data about a subscriber from the profile page to a text file in machine-readable format.

Why is this feature important?

As we wrote in this article about GDPR, one of the most important right of your subscribers is “portability and access”.

It simply means that your subscribers can ask you to send them the data you store in Automizy about them.

Also it’s important that the data you provide is readable by machines and easily reachable when you send it to your subscribers.

How to provide personal data to your subscribers?

  1. Go to Contacts/Lists and click on the View button on the list where your contact isChoose a list
  2. Search for the subscriber you wish to export and click the “VIEW” buttonView subscriber
  3. Click the “EXPORT” button on the profile page and wait for the file to be downloadedExport personal data of a subscriber
  4. Send the downloaded file to your subscriber.

If you want to read it, open it with for example NotePade or NotePad++ on your computer, copy&paste the text for example to this free service.

It generates an easily readable format for humans from the exported data.

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New Feature: Data Update Page (GDPR)

Your subscribers have to be able to modify what data they share with you. According to GDPR you only have to share this data with them if they ask for it and change it if they tell you to do so. But it is a difficult and slow process that’s not enough for your subscribers – they want transparency and trustworthy companies.

Therefore, we are introducing Data Update Page.

What is a Data Update Page and why is it good?

Data Update Page is a web page where your subscribers can edit the information they shared with you. They can reach their page by clicking a specific link in your emails’ footers.

It looks like this for your subscribers:

Data modification webpage

 

How to setup your Data Update Page?

Firstly, share the custom fields you want to be shown on the Update page.

  1. Go to Settings/Custom FieldsCustom Field list
  2. Now you see the list of custom fields you use currently. Click the down arrow next to a custom field (right to the “EDIT”) which you want to be shown on your Data Update Page for your subscribers.Split button
  3. Now choose “SHOW ON UPDATE PAGE” optionShow on update page
  4. After you click on it, you will see a blue eye icon appear on the custom field you chose. It means that custom field is published on your Update Page.Eye icon

Secondly, add the Update Page to your emails.

  1. Create a new or an existing email (drag and drop email), got to the builder and click on the footer blockClick footer
  2. Now click the Unsubscribe option on the right side barclick on footer
  3. Scroll down and you will see the “Data Update Page text” tittle. You can customize the anchor text in the box below. When you modify it you will see that the anchor text of the URL is changing in the footer on the left.Anchor text for Data Update Page

How to preview your Data Update Page?

Just send a preview email and click the link in them email that lands in your inbox. You will see dummy data on the website as it is a preview of the Data Update Page.

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New Feature: Export your contacts report easily

Reporting on your subscribers is important, especially if you want to use Excel. But exporting your whole database might take long and makes data handling difficult.

This is why you can export your whole database or export only subscribers that you filtered in Automizy.

How to export contacts?

  1. Go to Contacts menu
    Contacts menu
  2. Click on the “View” button on a list you want to export the contacts from
    List
  3. Filter for the contacts you want to export (or if you want to export everybody from this list, skip this step)
    Filter for contacts
  4. Click “SELECT ALL”
    Filter
  5. Click the “EXPORT” button
    SELECT ALL
  6. Wait for the CSV to be downloaded, it might take a few minutes.
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Product Update: Add Required and Non-Required fields to your Signup Forms

Collecting information about your subscribers is crucial in order to be able to send relevant, personalized emails. One part of this information is Required (such as email address) and other part of it is optional (anything that isn’t necessary to your emails).

Therefore, from now on you can set whether a custom field in your form is required or not!

How to set up required fields in forms?

  1. Edit or create a new Signup form in the Contacts/Sign up forms menu
  2. Go to the form builder
  3. Click on a form field on the left (the visual editor)
  4. In the slider bar on the right you will see the options
  5. The last option is a checkbox with a text “Required field” that is checked by default. It means that your fields has to be filled out by your subscriber in order to be able to submit your formrequired field in form
  6. If you uncheck this box, the field becomes optional and it is not necessary for your subscriber to fill it out to be able to submit itnon-required field
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New Feature: Show your subscribers a Preference Page

In case your have multiple newsletters or you send emails in different topics, you can let your subscribers what type of email communication they are expecting from you.

This is the Preference Page.

What is a Preference Page and why is it good?

One picture tells more than thousands of words – so this is how a preference page looks like in Automizy:

Preference Page

Basically, the Preference Page is a website where your subscribers can customize the emailing experience they get from you.

For example a subscriber doesn’t want to get your Promotions but still interested in your blog articles, therefore:

  • she clicks the “Manage Preferences” link in one of your emails’ footer instead of unsubscribing completely,
  • arrives to the website you saw above,
  • unchecks the “Promotion” option
  • and updates her email preferences by clicking the button.

Viola! You don’t lose a subscriber completely – she just tells you what she wants to receive from you and it happens automatically!

How to customize the anchor text for the Preference Page in your emails?

  1. Create or edit a campaign made by drag&drop email builder.
  2. In the email editor click on the footer block (the last section of your email)
  3. In the slider bar on the right choose the “Unsubscribe” tab
  4. Scroll down and you will see a “Preference Page text” block below the “Unsubscribe” block
  5. Customize the anchor text that is by default “Manage preferences

Manage Preferences

In an email it looks like this:

manage preferences in email

How to add categories to your Preference Page?

Preferences are basically your lists you add to your Preference Page. Here’s how to show a list on your Preference page:

  1. Go to Contact menu, to the lists pageContacts menu
  2. Click on the split buttonShow list on pref page
  3. Pick the “SHOW ON PREF. PAGE” button and you will see a blue eye icon appear on the list, next to the number of contactsShow on preference pageYou can add as many lists to be visible on your website as you want. You can hide them following the same process.

 

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